Wild at Heart: Matemwe Attitude, Zanzibar

Exploring the world’s finest eco-luxury stays & experiences

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In This Edition of The Conscious Escape

  • Spotlight Stay: Matemwe Attitude—Zanzibar’s most anticipated new adults-only resort, where barefoot ease meets sustainable values.

  • Conscious Credentials: The first Attitude property launching outside Mauritius, fully B Corp-aligned with a deep focus on local sourcing, environmental wellbeing, and guest enrichment.

  • Experience Highlights: Handcrafted Swahili villas, bulk shopping, marine discovery programs, dhow excursions, crafted for meaningful moments.

  • The Conscious Scale: A full breakdown on how this gem balances luxury, ecology, and ethics.

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Spotlight Stay: Matemwe Attitude

Attitude Hotels, Mauritius’s B Corp pioneer, is taking its ethos global for the first time with Matemwe Attitude, scheduled to open November 2025. Nestled on Zanzibar’s peaceful northeast coast, this adults-only resort offers 74 sleek, light-filled villas (74–101 m²) with private plunge pools, coral-hued curves, makuti-thatched roofs, and stained-glass accents crafted by local artisans. It’s a poetic expression of Zanzibar’s regional confidence—quiet, thoughtful, authentic

Why It’s Sustainable & Luxurious

B Corp Legacy Goes Global
This is Attitude’s first step beyond Mauritius—but the values stay constant. B Corp rigor ensures every choice—from materials to workforce to waste—is intentional.

• Deep Cultural Collaboration
Decor and craftsmanship are locally rooted—Swahili design through coral stone, makuti roofing, and artisan details. Meals celebrate Zanzibari flavors sourced from regional producers.

Zero Single-Use Plastic
Bulk shops replace disposables. Bottles, snacks, and treats are delivered in jars and bottles you refill—not discard.

• Marine Discovery Center
Education is at the heart of engagement. Guests can visit this marine-focused facility to learn about reef health and conservation.

• Nurturing People with Purpose
“Family Members” (staff) benefit from training, career pathways, health benefits, and profit-sharing—reflecting Attitude’s commitment to wellbeing and fairness.

✨ Luxury Highlight: Imagine waking in a handcrafted villa, steps from a coral-lagoon, dining barefoot with your toes in the sand, all within a property designed to serve place, community, and planet.

Swim Up Villa

Experience Highlights

Life at Matemwe Attitude is about gentle rhythms and meaningful connections:

  • Drift across the lagoon on a traditional dhow

  • Explore Mnemba Atoll’s reefs with minimal impact

  • Choose treats from the Bulk Shop to reduce waste

  • Let the spa soothe you with natural, locally-grown ingredients

  • Fall asleep under Swahili-inspired design, comforted by ocean whispers

Bulk shop to refill your supplies

The Conscious Scale

Category

Score

Notes

Environmental Impact

✓✓✓✓✓

B Corp alignment, zero plastics, reef education

Local & Community Involvement

✓✓✓✓✓

Artisan design, local sourcing, staff care

Transparency & Ethics

✓✓✓✓

B Corp rigorousness, clear ethos integration

Authentic Luxury Experience

✓✓✓✓✓

Design, privacy, barefoot elegance

Guest Enrichment

✓✓✓✓

Marine centre, cultural immersion, meaningful leisure

Final Verdict:
⭐️⭐️⭐️⭐️⭐️—Matemwe Attitude is poised to become an icon of island hospitality done right. Quietly indulgent. Richly ethical.

Stay Curious, Travel Consciously

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Until next time—
Walk softly. Live openly. Stay inspired.
The Conscious Escape